Top right picture you see West Broadway and the many artists that line the streets selling their paintings. This makes shopping in the area a lot more fun when you walk past artwork that might be world famous one day.
Center right picture you see another look at West Broadway. Art isn't the only thing in Soho however, you'll find excellent restaurants and some of the best shopping in New York.
Bottom right picture you see another way of merchandising. This artist sells sculptures and displays them on top of his antique cars in Soho.